Intern Spotlight - Sheryn Rose Espinosa
Intern Spotlight - Sheryn Rose Espinosa
Strayos is proud to introduce...
Sheryn Rose Espinosa!
Sheryn is our star Marketing Strategy and Analytics Intern and we are thrilled for her to join us and the team this summer!
Sheryn grew up in Long Island, New York and attends the University at Buffalo, SUNY studying a Business Administration Degree with Concentrations in Marketing and Data Analytics with a Minor in Psychology.
We sat down with Sheryn to learn more about her interests in Marketing, Data Analytics, Psychology, and the mining industry!
What inspired you to study what you are studying?
I've always been fascinated by why people choose certain brands and their behaviors between the brands. This curiosity led me to Marketing and Data Analytics and my Minor in Psychology to fully understand consumer behaviors, how to narrow people down towards a purchase, and using the data that drives decision for the marketing campaigns and events of tomorrow.
What interested you about Strayos? Why did you apply?
In any opportunity I am given, I strive to make a long-lasting impact towards the company and most importantly, the customers/audience. I first heard about Strayos from one of my great friends who had a fantastic experience interning with them. I started researching and diving deeper into what the company is and does. What truly interested me was the vision that Strayos aims to revolutionize the mining industry with AI and technology to create time and money efficiency and to increase safety for miners. That's when I knew I wanted to use my experiences in Marketing and Data Analytics to improve and make a permanent impact in a specific and niche industry.
What do you want to do in the future?
Marketing and Data Analytics allows me to identify opportunities and bring them to life—from initial idea to strategy, execution, and results. At a small company like Strayos, I get to be involved in every phase of the process, which makes seeing the impact of my work even more meaningful. Potentially becoming a Marketing Analyst or an Events Marketing Specialist is the goal.
How do you see your time at Strayos contributing to your plans? What do you hope to accomplish during your time with us?
By interning at a small company, I've been able to interact and grasp the perspectives from various people from different departments such as the CEO, sales team, engineers, the marketing team, and more. Additionally, being able to have the creative freedom to brainstorm and work on unique projects tailored towards a unique industry has been great. With Strayos, I am analyzing their social media data identify opportunities for easy and immediate improvement to their reach and retention. Then assisting in executing the improvements. I am also helping to improve segmentation of their email list for more targeted outreach
What are you working on right now?
I'm creating a customer spotlight campaign by interviewing customers, post processing, creating graphics, shorts and blogs. expanding company's LinkedIn reach, email segmentation for more targeted customer advertising, and optimizing Youtube.
Tell us something personal about you!
One of my favorite hobbies is traveling across the country or the world. I love sightseeing, trying new foods, and meeting new people. Exploring new cultures and the history behind different countries sparks my fascination. Time is short, the places and the memories made are unforgettable, and so, why not explore?
Thank you Sheryn for joining the Strayos team this summer and we are thrilled for what the journey entails!
Interested in an internship at Strayos?
Watch these videos by our 2020 summer interns!
Strayos Mining Intern Experience
Strayos Business & Marketing Intern Experience
